It’s the story of a fantasy that became a fantastic reality. It’s the story of fashion, of the Swinging Sixties, of beautiful people, of a musical and cultural coming of age.  London 1964. Biba started as a tiny boutique in a Kensington sidestreet  and grew to become a huge department store – unlike any that had been seen before or ever will again.  Biba’s ethos was to be affordable but chic, to be so very very cool it almost hurt. All who were so very cool hung out there, from Brigitte Bardot to the Rolling Stones. Flamingoes strutted their stuff on the Roof Garden, while the louche and glamorous sipped exotic and often illegal cocktails in the Rainbow Room.

By the mid-seventies, Biba, by now an icon in its own time, found itself struggling to survive in a world that had turned cold and grey, a world of strikes, power cuts and recession. Glam was gone, and the angry voice of punk was on the streets. Suddenly it was all over, almost as suddenly as it had started. But the memories lingered in the minds of the tens of thousands who had been touched by the style, the music, the hedonism and the beautiful decadence that was Biba.